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8 Decision Models

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Kirill Dobrinov

Product Lead

LinkedIn profile linked

B2B Product Management

Broad coverageavva co-founder

Consult this model on early-stage B2B product calls: what an AI or SaaS MVP…

MVP scopeAI product architecture and costs

Built from 114 approved decisions · updated October 25, 2026

Román Tatárnikov

Product Management | Fintech & Brokerage

LinkedIn profile linked

Product Manager (Fintech & Trading)

Solid coverageavva co-founder

Consult this model on brokerage and trading-platform product decisions — order…

Order execution and routingMargin and leverage controls

Built from 169 approved decisions · updated October 25, 2026

Andreas Koch

ex-CPO, UDP Auto

B2B SaaS Product Management, Product Strategy & Analytics

Solid coverage

Consult this model when judging B2B SaaS and commerce analytics calls on KPIs…

KPI and metric definitionExperiment and rollout readiness

Built from 30 approved decisions · updated November 4, 2026

Ines Halloran

Design director · 16 years

Brand and product design direction

Demo

What to redesign, what to copy on purpose, and what to leave alone: rebrands…

Rebrand or refreshRedesign scope

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Tomás Ferreira

Head of content and SEO · 14 years

Content strategy and SEO

Demo

What to write and what to refuse: how many blog posts to publish (fewer…

What to writeUpdate or consolidate

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Noor El-Sayed

Brand and product studio founder · 11 years

Running a design studio: pricing, scope and clients

Demo

Which clients to take and which to refuse; pricing a project as weeks…

Taking or refusing a clientPricing and rates

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Marcus Adeyemi

Head of growth · 12 years

Growth and performance marketing

Demo

When to spend and when to stop on paid social, Meta and Google, search and new…

Scaling a channelAttribution and proof

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Dev Kapoor

Head of social and community · 10 years

Social media and community

Demo

Where to post and how often, who speaks — a founder, employees or a brand…

Platform choiceFounder-led content

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More experts, in fields like

B2B SaaS Product Management, Product Strategy & Analytics
Brand and product design direction
Content strategy and SEO
Running a design studio: pricing, scope and clients
Growth and performance marketing
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